The world of eCommerce is no longer just about selling your products to multiple customers and earning money. Nowadays, it has become way much more. Now it has become very important to stand out, deal with a lot of competition, have a strong brand image, and, most importantly – create additional value.
One of the most important values is to understand what your customer wants and always offer something new. By saying something new, we mean expanding your product line. This is great for both sides – you can boost your sales with new products, and the client gets an interesting new product.
But it might sometimes be difficult to understand what are the best ways to expand your product line and do it successfully. What steps should you take, and won’t you fail? In order to help you, we are going to share a few tips and ideas about why expanding your product line might significantly boost your sales.
Use a Print on Demand Platform to Expand Your Product Line
If you choose to use a print on demand platform, it will be way easier to expand your product line because you will have a lot of things taken care of for you. For example, you will not need to worry about production; you won’t need to take care of the delivery and think about where to store all the produced goods. You won’t even have to rent a storage place.
More to it, sticking to a fast launch will bring in profits faster and make your customers happier. Also, to dropship custom printed products would mean very easy to scale business, and you would not have to worry about keeping a low inventory because of a constantly changing eCommerce market.
Just think about how you would try to keep a low stock to avoid frozen money and just be careful because of the changing needs of your customers. This could become very stressful and even lead to a loss of potential customers because if someone wants to buy a larger amount of products that you don’t have in stock, they will probably not agree to wait until you produce them.
Expanding Your Product Line Will Minimize Various Risks
Each product has a limited shelf life before it goes bad and unusable. Even plastic products are not eternal. As it happens with products, it also happens to online stores. At first, the store lives through the stage of introduction, then comes the stage of growth, then – maturity, and finally – the stage of decline. Just the same as it happens with products.
The beginning of your project is usually very exciting, and your potential customers are excited about a new product too. That is the most often reason why the stage of introduction gathers the biggest amount of traffic to your website that leads to successful sales. But eventually, a product gets olds and boring. In other words, it wears off.
Therefore, if you expand your product line more often, you will keep your customers happy and avoid storing too much of a product that has already worn off and is no longer interesting for your target audience. Also, if you have returning customers, they will be more than happy to try out your newest products. Just do not forget to plan a marketing campaign for this launch.
It Will Increase the Market Share
In simpler words – the more different products you have, the more you expand your target audience. Not only releasing a new product line strengthens your position in the previous section of the product but also brings in additional value and traffic to your website. This means that the new target audience might be interested in your other products as well.
For example, if you were selling cosmetics on your online store, you know that once your customers buy cream foundation, it will last for a month or two; therefore, your customers won’t come back to purchase the same item soon. On the other hand, if you release a line of makeup brushes, the same person who bought cream foundation from you might be really interested in buying some equipment that will make the process of applying makeup easier and faster.
Of course, when you plan to release a new product line, do not forget to inform your current customers about upcoming products before you actually launch them. You can do this by planning a newsletter campaign for this product line. This way, you will create some anticipation and curiosity for your customers and inform them at the same time. So when the product line launches, you will have some immediate sales.
