An attractive piece of Writing

Many of us get tangled up when it comes to doing a rehearsal but it’s actually very simple. It is defined as a literary composition in which we give our point of view or interpretation on a particular theme humorous, philosophical, and social, research etc. When it comes to starting a rehearsal, we have to remember everything we know about a particular topic and start giving our point of view. It is good to read in a work attitude, that is, we must do a deep study reading to support what is going to be written. The underline is made by locating the main ideas of the authors; is what is commonly called summary, which will serve to substantiate the essay with texts or phrases to the letter, between quotation marks.

The analysis consist classification of the information, in ordering it, to understand it and to interpret it. The analysis is the most important step since it consists in knowing how to express the ideas of the different authors. Having the concept, the idea is the goal of this moment and know how to express it orally or in writing using your own style. The commentary is a personal contribution, accompanied by reflections, criticisms, comments and proposals. According to its structure, the test must be presented in a certain order. Moreover, the introduction is the one that expresses the subject and the objective of the essay; explains the content and the sub-themes or chapters it covers, as well as the criteria applied in the text, is 10% of the essay and covers more or less half sheet.

Development of the topic contains the exposition and analysis of the same, the own ideas are raised and are supported with information of the necessary sources: books, magazines, internet, interviews, and others. It constitutes 80% of the test; Covers more or less than 4 to 5 pages. In it goes the whole developed theme, using the internal structure: 60% of synthesis, 20% of summary and 20% of commentary. Conclusions, in this section the author expresses his own ideas on the subject, allows giving some suggestions of a solution, to closes the ideas that were worked in the development of the subject and to proposes lines of analysis for later writings. Contemplate the other 10% of the essay, about half a page. Bibliography, at the end, are written the references of the sources consulted that served to gather information and to support the ideas or criticisms; These sources can be books, magazines, internet, interviews, television programs, videos, etc.

Example of writing a good essay

When we write a paragraph introducing an expository academic text, we have two main objectives or intentions: 1) generate interest in the reader and 2) introduce the subject to be explained in the body of the text. In an earlier post the main guidelines for the development of this type of paragraph were pointed out.  Suppose we are writing a text with the following theme: “Benefits of using social networks in personal marketing and strategic business marketing”. In order to write the corresponding introduction, we need, therefore, two elements: the theme (which we already have) and a strategy for contextualization. Given the specific theme, our thematic framework would be “social networks”, so let’s assume that we will start with an interesting anecdote about the creation of social networks. Our introductory paragraph would read as follows:

It is hard to imagine that the origin of current social networks on the internet can be traced back to a young man, Randy Conrads, who, wishing to keep in touch with his former schoolmates created, in 1995. Some years later, his idea evolved, so that other web pages were created that allowed new options for users such as creating profiles, having contact lists and sending messages; so, gradually, the world of interpersonal communication was revolutionized and more massive web pages like Facebook were created. Next, we will explain the benefits of using social networks in personal marketing and in strategic business marketing.

Our introduction is apparently appropriate: it generates interest and presents the theme. However, as we read it, we are left with the feeling, as readers, that there is a missing element. It could be said that there is a very abrupt “jump” between the initial anecdote and the subject, which is quite specific. That is what we call an error of cohesion and coherence, that is, a problem in the way in which ideas are linked or united. In our case, we leapfrog from the general thematic framework (“Social networks”) to a specific theme (“Benefits of using social networks in personal marketing and strategic business marketing”). Therefore, one or more sentences that link the initial context with the theme are missing. In this case, we can add some ideas that indicate, for example, the use that gives the marketing to this type of technology. That way, our introduction would be complete.

It is hard to imagine that the origin of current social networks on the internet can be traced back to a young man, Randy Conrads, who, wishing to keep in touch with his former schoolmates created, in 1995. Some years later, his idea evolved, so that other web pages were created that allowed new options for users such as creating profiles, having contact lists and sending messages; so, gradually, the world of interpersonal communication was revolutionized and more massive web pages like Facebook were created. These social networks are currently used not only to connect friends of the past but also people and organizations use them to carry out other types of activities, such as marketing strategies or advertising. Next, we will explain the benefits of using social networks in personal marketing and strategic business marketing.

By way of conclusion, we can affirm that, in the introductory paragraphs of an academic text, we seek to generate interest in the reader and present the theme of our text. However, when writing these types of paragraphs, it is necessary to include one or more sentences that link the initial context and theme, that is, serve as a “bridge” between both elements. Otherwise, the result would be a paragraph with little cohesion and coherence. Therefore, it is important that we always revise our texts in order to be able to notice this type of errors.

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