If you have a new business that you’re trying to get off the ground, you have probably heard that online marketing is one major way to go. And you would be right! Today, digital marketing is one of the strongest conversion tools you have at your disposal.
That is to say, those who do digital marketing stand a greater chance of capturing their target audience among the billions of users who use the internet each month.
But, as with many things, there is a lot more to digital marketing than meets the eye: which way do you go? What do you need?
Paid media is actually one of the strongest subsets of digital marketing. While SEO can take awhile to work, and some people just don’t want to wait for it, you have the chance with paid media to get your business on Google’s results pages for your perfect audiences.
How do you do it? Should you even do it? Here are some pointers.
How Does Paid Media Work?
First of all, what is paid media? It’s composed of those advertisements you see as you search on Google or scroll through Facebook or Instagram or another social media platform.
Businesses pay the advertising platform to feature their ads there. You, the business, pay a fee every time a user clicks on the ad.
What’s the benefit to you? By paying the platform to show your ads to the target audiences that you select at the outset, you’re getting the chance to get your business’s name and services or products in front of the right eyes, eyes that may not have found you otherwise.
What Do You Need for Paid Media?
There’s a bit more to paid media than just paying Google or Facebook and starting to rake in customers, though.
You need to have several elements in place first to make sure your ads are a hit. First, you need to know who your target audience is. That depends on what you sell or offer. But Google and Facebook and the other platforms let you input your audience types when you’re setting up your ads.
You can select from options such as age group, hobbies, interests, locations, and demographics. The idea is that you, as the business owner, should know who you sell to, so the platforms will then present your ads only to those groups.
You’ll also need a strong creative team on your side, since a paid ad is only as good as the images and other graphics that go along with them.
People remember well-designed ads, so if you’re not creative yourself, you should definitely work with someone who is.
What Follows the Ads?
Say you’ve chosen your audience and created a great-looking ad. What next? Well, you need somewhere for your audiences to go, and that’s where landing pages come in.
You can use a platform such as Unbounce to create landing pages where users will end up after clicking an ad. The messaging there should match that of the ad so users aren’t confused. They will want to see what they were promised in the ad, and then they will be more likely to buy.
So, the answer to the original question is that yes, you should start implementing paid media, but only if you can do it the right way. If you need some help, there are experts out there who offer paid media services so you can be sure you’re reaching the right people.
