Social media can help the popularity of your new business explode like no other marketing medium. Currently, there are more than 225 million users on Twitter, 1 billion users on Instagram and around 2.23 billion users on Facebook. Out of these millions of social media followers, many could become potential customers for your business.
While you may already have a social media, account for your small business, but the question is: Are you interacting with your followers on social media? If not, you need to learn new ways and step up your social media game.
Whether it is Instagram, Facebook, LinkedIn, Twitter, Snapchat or Pinterest- growing your presence on relevant social media channels is important to increase your sales. With a few simple tactics, you can turn your boring social media accounts into popular communities bustling with loyal followers. There are many advantages to improving your brand’s social media presence on social media. It allows you to improve your customer service, communicate with customers and prospects, become an authority in your niche and engage with a new audience.
In short, a strong social media strategy can help your small business grow fast. Here are six ways to improve your social media presence in the upcoming year:
Use the right platform
With so many social media channels out there, it can get a bit overwhelming to choose the right one for your business. Most social media marketing experts agree that you should be more active on a platform where most of your audience is.
For example, LinkedIn is a platform for exclusive business networking, and both B2B and B2C businesses can use it to create trust, authority, and engagement. Twitter, on the other hand, is a platform that is used for immediacy. If your audience is under 50 years of age and needs to stay updated about the latest news, announcements and trending topics, then it is the place to focus on. Instagram is one of the fastest growing social media platforms among the young audience. It is a platform that promotes visual based content and works extraordinarily well for most businesses, like art, food, beauty, and fashion.
If you’re still confused about how to choose the perfect platform to concentrate your social media marketing efforts on, then read this blog post by Accion.
Use the right tools
Another secret behind driving maximum engagement is to post often on social media and at the optimal times. A study claims that you should be tweeting to capture your audience’s attention. But being a busy entrepreneur, it is often difficult to post all day long. Logging in to all your social media accounts and then posting on each platform individually can be a hassle. That is why you should use the right social media marketing tools to make your life easier.
Using tools to schedule posts on all your social media channels will help you stay active and save time. There are many tools like Buffer and CoSchedule that can manage all your social media accounts through a single click. You can schedule posts weeks in advance, select the appropriate time and analyze how well your posts are doing. So, if you haven’t started using a tool to handle all your social media accounts, it’s time to get one now.
Focus on customer service
Gone are the days when customers would call a helpline and wait hours or days for a company to respond back to their query. Social media is the latest platform for giving top notch customer service. Research proves that 54 percent of customers prefer messaging a brand on their social media accounts for customer care instead of a phone call or email.
So, use social media as a customer service platform and increase their trust as 71% of buyers are more willing to buy from brands that they trust and recognize.
To improve your brand recognition, invest in custom logo design services as a sleek looking logo and website can make a huge difference.
Research the competition
Another way to fine-tune your social media strategy is to look up what your competition is up to on their social media networks. For example, if you own an online leather jacket store start searching social media platforms of similar companies. Your goal should not be to copy their content but to learn from they are posting to reduce your learning curve. Competitive analysis and some clever social listening strategies can help you develop a strong social media strategy for your own brand.
Pay attention to the trending topics
A great way to keep your social media platforms bustling with user activity is to look for the latest and popular trending topics on social media. Using trending hashtags and relevant content can help your brand get tons of new followers.
All you need to do is to keep yourself abreast with the latest happenings in the social media world. Twitter shows the top trending hashtags on the left side of the screen in the ‘Trends for You’ section. Simply browse through them and use the relevant hashtags to get more views. You can even be creative and add some tongue in cheek humor. Who knows your social media posts might even go viral.
Track and analyze your performance
As you implement a social media strategy, it is important to step back and analyze it so you can know more about what works and what doesn’t. There are some great social media analytics tools that can help you with metrics that matter the most for your brand.
You can even use A/B testing to improve the user experience.
No matter how big or small your business is, social media can help you connect better with your target audience. It can open up doors for potential customers and increase brand awareness. If you are using social media platforms for the first time and all this information seems overwhelming, our tips are to start small. Remember: you don’t need to start applying all of it from the first day. Take a focused approach and work on the social media channels that have the maximum followers. Soon you will the results of your social media marketing efforts as user engagement increases and sales start pouring in.