Marketing Tools: Clickfunnels Vs Kartra

Every prosperous entrepreneur started by considering marketing while planning to launch their ideas. This is essential since marketing can make or break business ideas. Thankfully, with internet marketing tools, budding entrepreneurs and small businesses have the opportunity to access premium marketing tactics at affordable costs.

As an entrepreneur who wants to capitalize on internet marketing, investing in the most suitable internet marketing tools is necessary. As such, this article will look at ClickFunnels, a reputable company which is renowned for growing seven-figure businesses across the world. It will also explore Kartra, a marketing tool that is making its comeback.

These tools are designed to assist you in using sales funnel to market your products or services. Sales funnels have become the newest best friend of marketers.

Overview of ClickFunnels vs Kartra

Looking for a super detailed side by side comparison of Clickfunnels and Kartra? Take a look at ClickFunnels is essentially an exceptional SAAS-based tool. It was designed to assist you in using a few clicks of some buttons to build sales funnels. It takes a task-oriented approach to building funnels while Kartra takes a goal-based approach.


The brainchild of Russell Brunson, this software was designed because Brunson had the in-depth knowledge on the difficulties faced by prospective entrepreneurs wishing to venture into internet marketing.

The majority of entrepreneurs does not have the necessary skills to code or create a simple website. At one time, hiring a digital marketing company to design a website was the smartest move to make. This would require pouring thousands of dollars into a website which could end up being unsuccessful.

Now, ClickFunnels is the answer. It is designed to assist you in reclaiming the power from tech gurus. Within a few clicks of some buttons, ClickFunnels will do it all for you. Not only will the software instantly build your website but it will also assist you in guiding visitors down a sales funnel; thereby helping you with converting these visitors into paying customers.


• Lead Capture Funnels
• Sales Page Funnels
• Webinar Funnels
• Membership Sites
• Online Courses

Other remarkable features include split-testing and conversion tracking to enhance results along with exceptional free training.

How ClickFunnels Works

It uses three simple steps to develop sales funnel web pages which will assist you in converting your traffic into paying customers. The first step involves choosing a particular kind of sales funnel that best suits your brand. The next step deals with selecting a particular page design. The final step involves the click of a button, which will piece the website together and launch it in under 15 seconds.


In contrast to ClickFunnels, Kartra is a tool that was used by marketers primarily for eCommerce. It has since been re-launched as an all-in-platform. Its creators, Mike Filsaime and Andy Jenkins, are accomplished marketers who felt the need to develop an all-in-one SAAS solution to take care of the needs of internet entrepreneurs.

For several months, the creators had been silently working on it behind the scenes. Entrepreneurs are currently using Kartra as an internet marketing tool. With this solution, you will be able to sell just about anything – from coaching software to courses to printables.


• Customizable Marketing Pages
• Powerful Email Marketing
• Flexible Shopping Carts
• Rich Membership Sites
• Sales-Driven Marketing Automation Sequences

Included among the other features are inbuilt video hosting, affiliate management, 360-degree analytics, live chat, intelligent split testing and tons of templates.

How Kartra Works

Kartra allows you to do all the things that can be done with ClickFunnels; however, there are differences in the processes. Additionally, things are slower with Karta but it will create pages that are more authentic, diverse and marketable.

In contrast to task-oriented ClickFunnels, Kartra takes a goal-oriented approach. With Kartra, rather than thinking about making a sales funnel, you will bear in mind what your intended achievement with the sales funnel.

For instance, sales funnels typically end with a ‘thank you’ page. With Kartra, a ‘thank you’ page will be used to start and you will then proceed to the landing page. The process is pretty unusual and there is a learning curve that you will have to tolerate.

Clickfunnels vs Kartra: Conclusion

ClickFunnels has been around longer than Karta and thousands of individuals have been making multiple-digit income with ClickFunnels. Where Kartra is concerned, while it has some great features, it has a bit of growing to do before it can truly earn a place in the world of sales funnels marketing. ClickFunnels is firmly occupying its place and is also improving its features on an ongoing basis.

More Stories
Emerging Trends of Digital Marketing Courses