So, you’ve decided that you might be getting into medical device development, or maybe you just have an idea for a new medical device, but you don’t know where to begin? That’s a perfectly normal predicament to be in because innovation always comes before progress, so the fact that you’ve you’re past the stage of conceiving the idea and now you’re actively researching how to process is good news because it means you’re on the right track. If you’re courageous and motivated enough to actually follow through with your genius medical device invention, here are a few tips you’ll want to keep in mind along the way:
1. Choose the Right Manufacturer
Selecting an ideal manufacturer will save you a lot of hassle throughout the development process and once the product starts to ship out in large orders. Reliability and cost are certainly top priorities to consider, but accuracy and safety are equally important. Try to opt for a company that offers CNC swiss machining services for the highest level of manufacturing precision. It’s also wise to work with manufacturers that can provide engineering and consulting services. That way, you’ll have the ability to collaborate with them creatively in coming up with new features and design solutions.
2. Focus on Brand Appeal
There are two main approaches to selling medical devices – bring it straight to consumers in the retail sector or offer it solely to healthcare facilities and providers like hospitals and clinics within the private sector. With the latter approach, your product design doesn’t have to look great as long as it’s functional, but you’ll still want to have good company branding like a well-designed logo, slogan, website, etc. If you’re going to be marketing the product to consumers, you’ll want the product itself to have a strong aesthetic appeal that’s comparable to the kind of design you would expect to see in a consumer electronics gadget.
3. Have a Competitive Feature Set
Your device’s features will be the defining characteristics that set it apart from the competition. You don’t necessarily need to come up with an entirely new concept for a device, as you can achieve notable success just by adding new features or adjustments to existing products and setting your price competitively. In fact, many investors are taking that exact approach – finding existing medical devices that are popular and capitalizing on them by releasing their own variations. Whether your device is a fully unique invention or not, it’s always good to have a few extra features over the competition. Sometimes, even just having one additional capability is enough to sway buyers in your brand’s favor.
Always Put Market Research First
Due to the costs associated with launching a medical device brand and developing even the first prototype, it’s imperative that you take the time to conduct extensive market research before making any long-term business commitments. By doing your due diligence and acting based on an informed perspective, you can reduce your chances of investing in a medical device that won’t be successful enough to generate a return.
