Do you know that 50 percent of Americans prefer to shop online?
If you do not have a powerful strategy that draws people to your business, then you are missing out on a massive opportunity.
Therefore, driving traffic to your site should be a priority if you want to build a successful online presence. Pay-per-click (PPC) advertising is an excellent option for your business.
Here are the eight powerful advantages of PPC advertising:
PPC Contributes to Business Goals
PPC allows you to widen your reach and achieve your marketing goals. Almost any type of conversion goal can be tracked. It is a great tool when you want to align website traffic drivers to your end goals.
PPC helps support a lot of parts in the sales funnel, and the prospective path clients take from the initial awareness stage to becoming a customer.
Despite the set of identified goals, PPC campaigns are easy to set up.
PPC Advertising is Measurable
Another important benefit of PPC is that in everything that you do, your goals are clear and measurable. It is possible to measure everything that is related to PPC campaigns.
So, when you start your PPC campaign, you know how much you are spending right off the bat, and you will know whether you are generating a profit or loss. Many KPIs and reports give you all the information that you need.
PPC Drives Immediate Results
Most businesses want immediate results. PPC is perhaps one of the quickest ways of running an advertising campaign and getting instantaneous results.
It is possible to advertise to thousands of people. The main difference between PPC advertising and SEO is that PPC gives you immediate results.
According to Voy Media, a top New York PPC company, “To make things simple, if you already have a website, it’s easy to set up an AdWords account, set up ads, run them on Google, and start getting traffic.”
PPC Advertising Pulls in Quality Traffic
The traffic that you are getting from search engines is one of the best kind of traffic. That’s because people are searching for a solution to their problem.
With PPC, it is possible to drive this kind of traffic to your business. You do not have to push out ads just to entice people to purchase.
Search traffic means that the ones who are searching for you are already interested in what you have to offer ‒ your products and services.
PPC Allows You Rapid Entry
Even if you are decades behind your competitors in PPC marketing, it is easy for you to get up and to run with a little bit of optimization. This is a huge contrast with your SEO efforts.
With SEO, it takes a lot of time and attention for you to get the kind of traffic and positioning. Google Ads can offer the same even just a few minutes after launching.
Unlike other channels like organic social and email marketing, you already have the advantage of targeting users who are not aware of your brand yet. Therefore, you are not limited to your current customers and followers.
PPC Lets You be in Control
In your marketing campaigns, you want to have as much control as possible, tailoring your campaigns to fit your needs and goals.
Aside from Google’s extensive list of targeting options that lets you zero in on your target market’s subsection, you stay in control of how much you spend.
Even if you have a limited budget, PPC lets you gain exposure in as little as $5 USD a day, although the result could be hit or miss.
Google lets you make changes on your campaigns while they are running, making it easier to optimize things and make most with every dollar that you spend.
PPC Coordinates With Other Marketing Channel
Content marketing is crucial. Content planning is the new norm, and businesses that are not tapping into this are just placing them in a difficult position.
PPC advertising gives you a chance to coordinate with other marketing channels.
For instance, the effects that take place in search engine optimization could not be ignored. The impressions and opportunities for traffic will be funneled through Google. In this regard, PPC goes hand in hand with SEO.
PPC is Immune to SEO Changes
If you have spent an inordinate amount of time in the past trying to dance with the rules Google has set for SEO marketers, you know how difficult and challenging it can be to keep up with it. SEO needs a lot of time and patience for it to pay off.
PPC also has updated as well, but it is not as disruptive and regular as SEO. So, no matter what the next changes are in Google’s algorithm, your PPC ads will continue to work, with very minimal tweaks needed.
In Summary
PPC has a lot of benefits for businesses. Mostly it can generate quicker results when targeting the right people at the right time.
It has proven to be a profitable and reliable channel for various B2B, B2C, nonprofits, and other businesses that are looking for fast, high-quality traffic, and conversions. You can also gain valuable data that you can utilize in your marketing and optimization efforts.
Because of all the benefits that PPC offers, there is very little risk in trying it out. If you do not get great results with PPC the first time you tried it, you can further optimize your campaigns. When everything else fails, you can hire PPC professionals to help you.